Date: Tuesday March 29, 2011
Time:
6:00p.m.– 6:30p.m. Registration (Hor D'oeuvres provided)
6:30p.m. – 8:30p.m. Program begins
Venue:
Computer History Museum
1401 N. Shoreline Blvd.
Mountain View, CA 94043
Enchantment: The Art of Changing Hearts, Minds, and Actions
As a managing director of Garage Technology Ventures and Founder of Alltop, Guy Kawasaki will be sharing his
wisdom and perspectives relating to his new book, “Enchantment: The Art of Changing Hearts, Minds, and
Actions.”
This is a rare opportunity to hear Mr. Kawasaki speak along with Jenn Lim, Chief Happiness Officer for
Delivering Happiness & Zappos and Kate Bennett Eriksson, Head of AT&T Innovation Centre for Ericsson
demonstrating how enchantment works in real time.
In Guy Kawasaki’s push for innovation he continues to motivate entrepreneurs to get creative and enchant
partners, customers, clients, teams and more. In his latest book, Guy explains how to influence what people will
do while maintaining the highest standards of ethics. Guy will explains when and why enchantment is
necessary and the pillars of enchantment: likability, trustworthiness, and a great cause.
You will learn how to launch, overcome resistance, make enchantment endure, and how to use technology. He
will even describe how to enchant your employees and your boss. Finally, because there are times you may
want to resist enchantment, he will share his wisdom on how to do this.
If you want to change the world — or even part of the world, this event is for you.
Speaker:
Guy Kawasaki, Founder of Garage Technology Ventures and creator of Alltop
Introduction by:
Sandy Carter, Vice President, IBM Social Business, Collaboration and Lotus Sales and Evangelism.
Jenn Lim, Chief Happiness Officer, Delivering Happiness and Zappos
MC:
Kate Bennett Eriksson, Head of AT&T Innovation Center Silicon Valley, Ericsson Inc.
BIO's:
Guy Kawasaki is a managing director of Garage Technology Ventures, http://www.garage.com an early-stage
venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple
Computer, Inc. The number one blogger, http://blog.guykawasaki.com/ and the creator of Alltop http:
//venturecapital.alltop.com. Guy is the author of nine books including Reality Check, The Art of the Start, Rules
for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a
BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Chamber of Commerce International Consortium For Entrepreneurs
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CCICE Events
The Art of Changing Hearts, Minds and Actions
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March 29, 2011
progressive companies are regarding their culture and employees. She also consults in thInternet, graphic
design and writing. Her passion is about bringing together people, design, entertainment and technology to
create meaningful memories, inspiration and – of course – happiness in everyday life.









Jenn Lim is the CEO and Chief Happiness Officer of Delivering Happiness, a
consultant at Zappos.com and the creator of their annual Culture Book. She and
Tony Hsieh (CEO of Zappos.com) created the company Delivering Happiness, with
a mission to inspire people to apply the framework of happiness to their
businesses, organizations and everyday life. She led the launch and management
of the book written by Tony (of the same name, Delivering Happiness), which hit #1
on multiple bestsellers list, including the New York Times, Wall Street Journal and
USA Today. It was voted one of the best business books in 2010 by NPR, Inc.
Magazine and Wall Street Journal, and was one of the top customer favorites on
Amazon.com. With Tony and team, she conducted a 23-city, three-month cross-
country tour to spread the book’s message and personally meet those that were
inspired by the concepts in the book. Now, Delivering Happiness is dedicated to
growing the global movement that has sparked from the book.
Jenn has been a consultant at Zappos for over eight years and continues to create
their annual Culture Book – a book that symbolizes the change in the way the

and innovation centres to draw from.
Prior to taking on the role in Silicon Valley, Kate has been based in Australia, Asia and the last four years a global
role as head of internet business development at Ericsson's headquarters in Stockholm. Her responsibilities
included brokering business and strategies between Telecoms and Internet players, including strong
involvement in cross industry collaboration for example as representative to the GSMA and in cross carrier
mobile payments. Kate has been a company spokesperson and regular speaker at conferences including
Mobile World Congress. Her strongest points are industry knowledge, passion for the changes technology is
making, and connecting relationships with people that together are capable of achieving anything. Ericsson
change the world.
She has a global top sales award, electronic commerce excellence award, is a member of the Australian
Company Directors and has a Bachelor of Business & Technology from Curtin Univiersity of Technology,
Australia. Prior to joining Ericsson Kate worked with high tech in Banking & Finance and Federal Government.
Kate Bennett Eriksson - Ericsson Head of AT&T Innovation Centre ("The
Foundry"). Kate has worked at the leading edge of mobile technology and
business models on the ground in 22 countries over many years. Her new role as
Ericsson Head of the AT&T Innovation Centre is to identify the best new
business ideas and applications from around the world, provide advice and help
get them expert resources they need, and where appropriate help commercialize
here in the US (preferrably with AT&T) or anywhere in the world. Kate brings
experience in business development, forecasts and trends, mobile technology
expertise and a global network of relationships across executives at Ericsson,
Telecoms operators, internet companies and developers. At the AT&T Innovation
centre, Ericsson is working closely with AT&T to make ideas happen, and
contributes access to people, technology, an ecosystem including SonyEricsson,
ST Ericsson (supplies components to 4 out of top 5 device vendors), Tandberg TV,
and IP Broadband expertise as well as a global network of resources, research





Christie Wang, Live Broadcast Translator, has been a trilingual (English, Chinese,
Cantonese) show host and emcee for various expositions, galas and events, such
as Greater Chicago Spring Festival Gala, Toronto Chinese Art Exposition, Microsoft
New Year Gala. She has also served as a simultaneous and consecutive
interpreter for Proctor & Gamble, Johnson & Johnson, Guangdong Provincial
Government, etc. Christie graduated from Northwestern University School of Law
with a J.D., where she acted as Editor-in-Chief, Northwestern Journal of
International Law and Business. She is working as an in-house attorney for
Hewlett-Packard Company in Palo Alto, CA.








Sandy Carter is Vice President, Social Business and Collaboration Solutions
Sales and Evangelism, where she is responsible for setting the direction for IBM’s
Social Business initiative, working with companies who are becoming Social
Businesses, and being the evangelist for the concept and best practices around
Social Business.
Prior to her current position, Ms. Carter was VP, Software Business Partners and
Midmarket where she was responsible for IBM’s worldwide software ecosystem
initiatives, achieving 5 consecutive quarters of General Business growth, 20%+
Software Value Incentive (SVI) growth, and double digit Application Specific License
(ASL) growth. She has won recognition from VAR Business, CRN Channel
Champions, Xchange Excellence, and Forrester ISV Partner Program for IBM’s
Business Partner program. She was also VP, SOA, BPM and WebSphere Strategy,
Channels and Marketing where she drove IBM’s Service Oriented Architecture
(SOA) marketing efforts to achieve 70% market share for SOA, and where IBM
WebSphere® became a market leader, receiving more than 34 industry awards.

Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channels
CRN magazine named her one of the most powerful 100 women in channels in 2010 and 2009.
Ms. Carter is the best selling author of two books: “The New Language of Business: SOA & Web 2.0”, which
won the Platinum MarCom Award in 2008, and “The New Language of Marketing 2.0: Social Media”, which won
the Silver MarketingSherpa award in 2009. She is an avid social media evangelist , leading an award winning
marketing team to 27 awards, and is one of the top Bloggers and Twitter-ers in IBM. Ms. Carter received
MarCom awards for her blogger and Twitter communities and for the 2010 Business Partner Virtual Event. She
has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group
as one of the top 10 women in social media.
Ms. Carter holds a Bachelor of Science degree in math and computer science from Duke University and an MBA
from Harvard, and is fluent in eight programming languages. She received a patent for developing a
methodology and tool to help customers create a technology deployment path in automation of their IT
processes.
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