STARTUP TECHNOLOGY
PARTNERSHIPS
Chamber of Commerce International
Consortium For Entrepreneurs
CCICE Events
November 30, 2010
Time:  
6:00p.m.– 6:30p.m. Registration (Hors D'oeuvres provided)
6:30p.m.– 8:30p.m.  Program begins   

Venue:    
DLA Piper
2000 University Avenue Suite 100, Palo Alto, CA 94303

General Event Information:
FREE
for CCICE  Members (join CCICE)
$20 Student (Must provide student ID at registration)
$30 Members of Affiliate Organizations
$40 Non-Members
$10 Live webcast - (if you cannot attend watch the program live)
$50 At the door

New Trends and Models in Startup/Corporate Technology Ecosystems

Verisign was founded through licensing RSA's patents.  There are many
rags to riches stories of startups made through leveraging a large
company.  It is no doubt that a well established corporation has a customer
base, market presence, and sales channels that are attractive for an
entrepreneur to tap into.  However, are those channels as readily
accessible by an entrepreneur as they seem?  What do companies such as
HP look for in a partnership with startups?  

On November 30, we have invited a panel of industry veterans who have
been on both sides of the table putting together partnerships between
startups and corporations.  We will discuss topics such as the following:

  • What does a corporation look for in such partnership?  What are the
    criterias?
  • How does an entrepreneur know that its company is ready for such a
    partnership?  How to position the company for a partnership?
  • What process does a startup go through during the discussion?
  • What are some terms and conditions?  What is the cost to an
    entrepreneur?
  • Once a partnership is in place, what are the key considerations to
    make it work for both parties?


Introduction: Lois Wong, Business Development VP, CCICE

Facilitator: Vivian Li,
Director of Marketing, CCICE

Moderator: John Lee,
Director, SVB Entrepreneur Services Group

Panelists:

Jeff Aronson,
Partner, DLA Piper
Mosleh Feisal,
Director, Patent Sales Group, Intellectual Property Licensing,
HP
Sanjiv Parish
advising startups - former HP's Corporate Ventures and was
part of Microsoft's Corporate Ventures  

Bio's

Vivian Li
is the newest member of the CCICE team.  Vivian was part of HP
Strategy & Corporate Development, where she was responsible for
managing the equity portfolio and venture outreach.  Vivian identified and
worked closely with startups to help them navigate the HP landscape and
formulate strategic relationships with different HP businesses.

Vivian’s HP career started in Corporate Strategy, where she focused on
operational improvement projects for the CEO.  Projects included vertical
strategy, sales coverage strategy, competitive analysis, and turning around
business units key to HP’s growth.

Prior to HP, Vivian was a management consultant with Deloitte Consulting,
where she identified acquisition targets, designed management metrics,
developed sales effectiveness, customer targeting, and go-to-market
strategy for key clients.

Vivian holds a bachelor of science from Haas School of Business at UC
Berkeley and a MBA from Booth School of Business at The University of
Chicago.

Jeff Aronson concentrates his practice in technology and intellectual
property transactions. He is experienced in intellectual property and
licensing issues, and provides advice on the development and
commercialization of a company’s products and technology and the
establishment, protection and defense of its intellectual property rights.

His clients come from a broad range of industries and include public and
private software, semiconductor, networking, hardware and Internet
companies.

Jeff has a J.D.,  from Santa Clara University and a BA from the University of
California at Berkeley.

Feisal Mosleh is a Director in HP’s Intellectual Property Licensing
organization. Feisal will share his views as an entrepreneur and
intrapreneur and practitioner of intellectual property monetization. The views
expressed are solely his and should not be attributed to anyone else and do
not represent the views of HP nor of any other organization with which he
may be affiliated.

Prior to HP he was the worldwide head of marketing and business
development for Eastman Kodak’s camera sensor imaging business in the
consumer digital group and drove new business creation initiatives. Before
Kodak, Feisal led marketing, business development and applications
engineering for Avago Technologies’ and Agilent Technologies’ mobile
imaging businesses. Prior to that he held vice president of marketing,
strategy and product management positions at Vernier Networks, Agiliti, and
Jamcracker. He was also co-founder and CEO of Juldee, a technology and
strategy consulting firm serving major technology clients in enterprise
infrastructure and mobility solutions.

Feisal's experience includes several years of growing B2B and B2B2C start-
up businesses.  Until 1999, he led HP's worldwide new business ventures
efforts focused on Internet business and developed the HP E-Services
Venture Fund which invested in B2B and web, security, mobility companies.
Before that, he managed marketing and business development for HP's
Internet Software Business Unit. Feisal’s cross-functional experience
spans managing sales teams, leading major software development
projects to developing business strategies and executing market plans for
high growth businesses.

Until 1993, Feisal managed sales and marketing for IBM UK's Distributed
Transaction Processing business. He began his career at IBM's Hursley
Labs in the UK where he developed mission-critical software, such as CICS
and MQ.

Feisal received his bachelor's degree (Honours) in physics from Imperial
College, University of London and a master's degree in electronics
engineering from Durham University, England.

John Lee is a director in SVB's Entrepreneur Services Group. Lee
establishes banking relationships with early stage technology companies.
Lee also assists early and mid-stage technology companies with raising
capital through review and feedback on investment materials and targeted
introductions to venture capital firms and other investors. In addition, Lee
provides relevant market insights and connections to strategic partners. Lee
focuses on the enterprise and infrastructure software and hardware
sectors, including cloud computing and SaaS, data management and
storage, security, semiconductors, mobile and consumer electronic
devices, data centers and broadband networks.

Prior to his current role, Lee served as a relationship manager for SVB's
Emerging Technologies Practice, providing commercial banking services to
early stage companies in the technology, life sciences, cleantech, angel
and venture capital industries.

Before joining SVB, Lee worked at Societe Generale, Union Bank of
California, and Bank of America, focusing on technology, communications,
and media companies. While completing his undergraduate studies, Lee
worked at Intel, conducting research and analysis of competitive
semiconductor design and manufacturing technologies.

Lee holds a bachelor's degree in economics from Stanford University and is
a Chartered Financial Analyst.

Sanjiv Parikh is currently an advisor to large corporations on forming and
executing a corporate venture strategy. Sanjiv also assists entrepreneurs in
obtaining funding and launching their ventures.

Until recently, Sanjiv was Managing Director of Corporate Ventures at HP
where he was responsible for driving new growth opportunities for HP.
Sanjiv’s role was to accelerate innovation, foster entrepreneurship and
assess early trends on behalf of HP. Sanjiv and his team engaged with
venture capitalists and startups to drive business development, commercial
and investment relationships across HP. Sanjiv returned over $75M in profit
back to HP on HP’s investment portfolio. Prior to HP, Sanjiv invested over
$41M in startup and returned over $80M back to LPs.

Previously, Sanjiv was a Director for the Emerging Business Team at
Microsoft, based in Silicon Valley. The Emerging Business Team manages
Microsoft’s interaction with venture capitalists and start-ups world-wide.
Sanjiv was in charge of engagements with mobility and business
intelligence oriented start-ups, venture capitalists and enterprises.

Prior to joining Microsoft, Sanjiv was Managing Director of FairWinds
Ventures, a private equity advisory and investment firm, advising large
corporations and assisting early/mid-stage companies with M&A, spin-outs,
financings, and interim management.

Previously, Sanjiv was a Managing Director of Atrium Capital, a Sand Hill
Road venture capital firm. Sanjiv helped manage the venture capital
activities of Fortune Brands, Hallmark Cards, R.R. Donnelley & Sons and W.
W. Grainger.

Prior to joining Atrium Capital, Sanjiv helped launch RightWorks
Corporation, which was sold to Internet Capital Group for $1.25 billion and
is currently part of i2 Technologies.

Previously, Sanjiv was a Principal with Mehta & Company, Inc.; a merchant
bank specializing in private equity and turnaround management. Sanjiv
invested in and helped turnaround several portfolio companies around the
world in various operating capacities.

Sanjiv holds an engineering degree from the University of California at
Berkeley and an MBA from The Wharton School at the University of
Pennsylvania.
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